Smoor’s: Milky Moo aposta em sabores e texturas do S’more na temporada de inverno
- Editora B2B
- 4 de jul.
- 1 min de leitura

A Milky Moo, marca nacional de milkshakes, lança o sabor Smoor’s, disponível em todas as unidades da rede no Brasil. O lançamento faz parte da estratégia sazonal da marca para a temporada, denominada Mood do Inverno, que visa ampliar o portfólio com produtos pensados para o clima mais frio e para proporcionar novas experiências aos consumidores.
O Smoor’s é uma combinação que reúne sorvete de baunilha, brigadeiro tradicional, biscoito Chocobiscuit, produzido pela Nestlé, e marshmallow maçaricado na hora. Inspirado no doce norte-americano S’more, o produto foi desenvolvido para oferecer uma experiência sensorial que envolve diferentes texturas e sabores, além de evocar referências visuais e afetivas ligadas a momentos de acampamento e fogueira, fazendo com que o público entre no clima da estação.
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