Froneri lidera categoria Multipack e fortalece consumo doméstico de sorvetes
- Editora B2B
- 24 de jul.
- 1 min de leitura
A Froneri, fabricante dos sorvetes Nestlé, Lacta, Garoto, Oreo, Fini e Nobrelli, consolidou sua liderança no segmento Multipack no Brasil. A empresa encerrou 2024 com 49% de participação e, em 2025, já atinge 52% do mercado, segundo a Nielsen.
A categoria, voltada ao consumo em casa com embalagens múltiplas, ganhou protagonismo no portfólio da companhia — saltando de 1% para 10% de participação em dois anos. O sucesso vem da adaptação de best-sellers como KitKat, Baton, Fini e Sonho de Valsa em formatos práticos e acessíveis para o lar.
“O Multipack combina marcas fortes, conveniência e custo-benefício, ampliando nossa presença na cesta de compras do brasileiro”, destaca Ismar Trevisan, diretor de Vendas da Froneri.
O crescimento também é impulsionado por tecnologia e automação industrial, com linhas que produzem até 24 mil picolés por hora, garantindo escala, eficiência e menor desperdício.
Para divulgar os produtos, a marca aposta em visibilidade no ponto de venda, ativações em gôndolas, materiais promocionais e retail media — com foco especial em supermercados de bairro.
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